The Heart Behind Nolsi — From One Horse-Loving Girl to Thousands

Hi, I’m Le Jordan — the artist behind Lovely Tails by Jordan on Bearpile, and now the founder of Nolsi.eu, where every doll is crafted with heart, imagination, and care.

For years, I created lifelike, collectible horses for adult collectors. But something changed when I became a mother to two sweet, horse-loving girls — even more horse-crazy than I was as a child!

I still remember when I was four years old. My mom brought me a magazine with a photo of a tiny Falabella foal. I was captivated. I begged her for one of my own, cried at night knowing it would never happen. That feeling stayed with me.

Years later, watching my daughters cuddle my handmade horses sparked something deeper. I thought of all the other little girls around the world — the dreamers, the soft-hearted animal lovers — who might never own a real horse… but could still have something magical.

That’s how Nolsi was born.

So I began drawing. I sketched late at night, surrounded by scraps of fabric and little whispers of dreams. I stitched the first shapes by hand, testing and refining every curve and every expression, as if each little horse had its own secret to tell. My daughters became my testers, my muses, and my biggest cheerleaders.

With every prototype, I imagined not just my girls, but the countless children out there — the quiet dreamers, the fierce horse lovers, the little ones who may never own a real pony, but who still carry that dream in their hearts.

That’s how Nolsi truly came to life. Not just as a doll, but as a bridge between imagination and love.

My dream is bigger than just one toy — I want to build a whole world of equestrian-inspired companions, crafted with care and matched to a child’s age and wonder. This first line, the Nolsi dolls, is for the youngest hearts — soft, safe, and full of personality. They're just the beginning.

And as I sew, I think of every little girl out there clutching her dream close… and I make something for her to hold onto.

Thank you for being part of the Nolsi journey.Follow along at nolsi.eu and don’t miss our upcoming release: a realistic baby pony foal.

With love,Le Jordan